28.04.13 : New site
We've finally got round to sorting out our website - never knew how much fun web design could be! Now we just need to keep updating it ....
29.04.13 : Online videos ‘drive deeper engagement than text articles’
New research conducted by usurv shows that people are more likely to engage with video online than text - bearing in mind the scale of text to video consumption, conversion ratios will show an even stronger picture: http://bit.ly/Y84dl4
29.04.13 : It's all about the brief ...
A survey amongst ad execs highlights the need for better briefs to deliver a higher quality end product - is this the case for insight buyers / suppliers as well? http://bit.ly/17SPADt
29.04.13 : Eating out the palm of your hand
Emarketer predicts there will be over 40m UK smartphone users by 2016 (hidden within social network predictions) http://bit.ly/10ny0D1
30.04.13 : It's all about the mobile ...
30.04.13 : UM have created a 'formula' to evaluate Content Marketing
Would love to see a) How they do it and b) if it works as well as they really say:
01.05.13 : How brands should (not) use Twitter
01.05.13 : Surely it goes a bit deeper than this?
02.05.13 : Advertising is about a content mindset these days - so says a content officer ...
An interview in Digiday with Edelman's (PR) Chief Content Officer who (unsurprisingly) says that it's all about the content these days but also provides a take on why the PR world is best placed to deliver on this front:
03.05.13 : Deloitte wheels out annual survey
Here's a link to the latest release of Deloitte's Media Consumer survey - we're yet to go through it with a toothcomb but it's always interesting to see how the 'professional' firms look at media: http://bit.ly/10tUWaI
03.05.13 : Today's media research surprise - survey by online company says online is most effective media
I'm confused ... I'm sure I've seen research from Newsworks saying print is more effective than online and research from Thinkbox saying TV is the most effective media, but here's some research from Google saying online is where you should invest. I'm glad I'm not a media planner, my head would hurt: