08.05.13 : US media takes on TV

Here's a couple of pieces that show how both magazines and digital are trying to take on TV in and around the annual bunfest of the US upfronts. YouTube have devised a tool to show how they can reach light TV viewers more efficiently than the main networks (I remember creating something like that for Eurosport in 2000!). Meredith, the magazine publisher behind major titles such as family circle, have extended an ROI guarantee that they first launched back in 2001 - where they guarantee money back from the budget if the activity doesn't deliver ROI based on Nielsen data. Wonder if any magazine publishers will try and introduce this in the UK!

YouTube reaches light viewers: http://bit.ly/YENtED

Meredith extends ROI guarantee: http://bit.ly/13hiUnZ

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