SEPTEMBER

 

Time-shift viewing data has been released by BARB for the 8-28 day period post-broadcast. This shows that time-shifted viewing during this period added 1.5% to total TV hours with drama and films (along with kids shows) adding more audience than live-based programming such as news and sports. The key take-out from this is that the 7-day period is still essential in judging a show’s success – but the longer term view can add an essential ‘bonus’ for the key drama genre.

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According to a new report from Eurodata, kids are now watching more TV than they were five years ago (http://bit.ly/1aBZLDk). I don’t believe a word of it, but my 5 year-old son does often whispers in my ear ‘Hi, I’m Barry Scott and you need Turbo Power’ …

 

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A survey found here (http://bit.ly/18ag9F8) produced by PageFair shows how digital businesses are losing revenues from ad-blocking tools. Not only is it the fact that an estimated 23% of browsers have a blocking tool installed – it’s fair assumption that those with the tool installed would be a desirable audience that advertisers are trying to reach.

 

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