Do brands make YOU happy?
Research by The Guardian says that 67% of us say that at least one brand makes us feel happy. John Lewis was the #1 brand with 8% of mentions. Mine would have to include anywhere that serves a decent coffee ... more details on the research here: http://bit.ly/14qSLnz
New Ofcom report says over half of us 'media multi-task'.
Interesting data about the use of devices and media whilst watching TV - with over 74% of young adults multi-tasking and 44% second-screening whilst viewing. Who are the 26% of those that don't!? http://bit.ly/13O0kAu
Condé say digital titles are read for as long as print
New research released by Condé Nast (http://bit.ly/16PAdhQ) claims that time spent reading digital titles is the same as print. The numbers quoted are big - around 2 hours for Vogue which is much higher than the best-performing titles in NRS (Reader's Digest is just over an hour) which leads one to question the data a little ...
Ashes competiton winner - Congratulations Nick!
Nick Mawditt from Talon Outdoor is the clever pundit who accurately predicted the 3-0 Ashes score to England and also came closest to Joe Root's 180 at Lord's for the tie-breaker as the 3-0 scoreline was a popular choice. The next thing for Nick to think about will be to find a suitable occasion to drink the Jeroboam of champagne that is winging its way over to Talon Towers!